One of the most unique companies I’ve found today is Kate Hudson’s Fabletics. The company sells a variety of trendy leggings and athletic wear. It was founded by actress Kate Hudson, who has always been the picture of health and fitness.
While most companies that sell clothes on line ask you to spend time perusing to find exactly what you want, Fabletics sends you a monthly package (essentially an outfit) containing three pieces of athletic wear. Fabletics is said to have the world’s best leggings. I must admit, the outfits are absolutely darling. The clothing looks like something you would wear to brunch, rather than the gym.
The most interesting thing about Fabletics is the company’s model of how it invites you to its online store. Fabletics calls it the reverse showroom model and it feels like the model of the future. Instead of having to go to the store and try on clothing, Fabletics makes a unique customer profile specifically designed for you.
While many stores that traditionally relied on in-store purchases are bleeding during this digital age, Fabletics has designed their website to bring the store experience to its online showroom. The showroom is unique compared to a typical website because, prior to entering the site, you take a short quiz. The quiz asks you about style and workout preferences, even sizing. From there, every item you see is designed to fit your taste preferences.
Kate Hudson founded the company with TechStyle Group, a master of online retail companies. She wanted to found a company that provided active wear that she could feel great putting her name on for years to come. For her, it wasn’t about being the face of the company, but about building something she could be a part of that would help women feel great when they workout. She serves as not only the founder but an active participant in the day-to-day workings of Fabletics. For instance, she works with a team to select the upcoming trends and colors. She also guides the social media strategy. She also worked hard to implement a top customer service program that would make exchanging any items a breeze. On top of all that, she analyzes sales data to make sure the company is always growing.
For those of you who are on the fence about trying Fabletics, the company has a great solution! You can simply visit the company website and check out the Lifestyle Quiz. It is a few short questions about what type of fitness you enjoy and your personal style preference. Once you hit submit, you will be shown a whole world of the fashionable athletic wear for you to get a better feel of just how trendy Fabletics is.